From Hobbyist to Entrepreneur: Tips for a Smooth Launch
The idea of starting a “business” can sound intimidating, but it doesn’t have to be. Think of it as simply putting a small, manageable structure around something you already love to do. Here are a few practical steps to get you started.
1. Start Small and Keep it Fun. You don’t need a storefront or a complicated website on day one. Start by telling friends and family what you’re doing. Sell a few knitted scarves to your neighbors. Offer to walk one person’s dog. The goal is to test the waters and, most importantly, maintain the joy. If it starts to feel like a stressful job, it’s time to scale back.
2. Figure Out Your Pricing. This can be tricky, but don’t undervalue your time and skill. A simple way to start is to calculate the cost of your materials (if any) and add a reasonable hourly wage for your labor. Look at what others in your area are charging for similar items or services to make sure you’re in the right ballpark.
3. Leverage the Power of Community. Your greatest asset is your existing network. Join local community groups on social media and share what you’re offering. Put up a flyer on the bulletin board at your community center, library, or place of worship. Word-of-mouth is the most powerful marketing tool for these kinds of personal, trust-based services.
4. Embrace Simple, Friendly Technology. You don’t need to be a tech guru. A simple Facebook page can showcase your work. A free account on a site like Nextdoor can connect you with neighbors. For selling crafts, Etsy provides a step-by-step guide to setting up a shop. Focus on one or two platforms that feel comfortable to you.
5. Connect with Organizations That Can Help. You are not alone on this journey. For lifestyle and community resources, AARP offers extensive articles and local chapters that often discuss second-act careers and entrepreneurship. You can also build skills and network through service. Opportunities to give back can be found via AmeriCorps Seniors, where you might discover a passion that translates into a paid gig. For local programs, check your city or county’s Parks and Recreation department website, as they often host classes and events where you can connect with potential customers.
