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10 Grocery Chains Offering the Best Loyalty Perks in 2026

Watercolor illustration of a calendar page with Thursday circled in red and a small shopping cart icon drawn inside the date.
A hand-drawn calendar highlights Thursday as the designated day for weekly grocery shopping and savings.

03 Harris Teeter: Dedicated Senior Discount Thursdays and Digital Coupons

Harris Teeter, a popular Southeastern chain and subsidiary of Kroger, operates a highly regarded loyalty system called the VIC (Very Important Customer) program. The physical card or digital app links automatically to digital coupons, instant register rewards, and customized discounts based on your buying history.

The standout feature for older shoppers is Harris Teeter’s Senior Discount Day. Every Thursday, shoppers aged 60 and older receive a 5% discount on their total grocery purchase when they scan their VIC card at check-out.

You can stack this 5% markdown on top of weekly sale prices and digital manufacturer coupons.

Harris Teeter also offers order pickup and home delivery services. Signing up for VIC electronic receipts simplifies tracking your spending, making it easier to review monthly food budgets without keeping piles of paper slips around the house.

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